If your goal is to build a career in the beauty industry, you must make an effort to establish a name for yourself as a trustworthy hair and makeup professional right after graduation. It’s best to take a proactive approach and get started on your dream from the moment you achieve the right qualification.
Your talent is your art, and your clients will serve as the empty canvas. With plenty of people joining the rewarding beauty industry, you must develop a unique edge so you can quickly position yourself as a truly skilled professional and find success.
Here are five valuable tips from a renowned editorial make up artist for securing the best beauty therapist job, making a name for yourself, and becoming a distinguished cosmetology professional that clients can trust.
1. Search for your passion
The beauty industry is made up of various important fields. So make sure to evaluate your strengths and explore all potential routes, such as marketing, product development, education, artistry, and R&D to determine which area suits you best. Finding your specific passion will hasten your career trajectory.
2. Obtain the right experience
Since you have just obtained the proper qualification, don’t expect to happen upon your dream job immediately. Most salons wish to hire those who possess the experience that is in line with the industry. On the other hand, clients would also want to know how long you have been a beauty therapist.
As such, you need to work your way up from the bottom by accepting an entry-level position or internship at a reputable beauty salon. This will expose you to different situations. For instance, an internship will help you learn what treatments go with different types of hair.
help you gradually rise up and become successful. Remember that even today’s most renowned cosmetic experts also started as an employee.
3. Keep on training yourself
Over time, the beauty industry and the demands of your clients will evolve. Also, new brands, products, and techniques will take over the growing market. So you must continuously attend industry-related training to learn new skills and techniques that will help you remain relevant and updated on your clients’ preferences.
Keeping up with the latest innovations will increase your chances of being employed. Most employers or salon owners today look for someone who is always passionate about adopting the latest innovations in the beauty industry.
4. Regularly build and update your portfolio
Keep your camera ready at all times. Make sure to capture photos of new hair colors, styles, cuts or anything that will help you improve your skills and create your own brand. You can use the most glamorous photos of your work, in your online portfolio, especially considering that most people today use the Internet first when searching for reputable service providers.
Doing this will also help you identify your stronger areas and even develop a rewarding niche. Moreover, you can send clients email with your photos as well as discount coupons for your offered services, as an effective promotional technique.
If you are unsure or don’t know how to build a professional portfolio, sign up for a portfolio building course available in your local area. You can also sign up for a class where a portfolio review is included.
5. Market yourself as a complete package
If you want to be employed in a prestigious salon, emphasize during job interviews that you are the complete package. Show them that you have everything they need.
If you have been employed in the same position before, you can use your past achievements to stand out. This is also an excellent strategy if you wish to start your own beauty business.
To build a worthwhile career in the beauty industry, you need to set yourself apart from the competition. You must be capable of offering unique services that other cosmetic professionals can’t. Constantly build your career by honing your craft, getting as much experience as possible, and participating in charities and networking opportunities, and staying in the spotlight whenever possible.